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Not sure your business needs Analytics? Here is the definition.

[an-l-it-iks]

noun

1.

(used with a singular verb) Logic. the science of logical analysis.

2.

(used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software: digital marketers with a strong knowledge of Web analytics;

selecting the best analytics tools.

3.

(used with a plural verb) the patterns and other meaningful information gathered from the analysis of data:

an abundance of actionable analytics to help you deliver a better customer experience.

Origin of analytics
1580-1590

First recorded in 1580-90; See origin at analytic, -ics

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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Word Origin and History for analytics

n.

1590s as a term in logic, from Latin analytica from Greek analytika (see analytic ); also see -ics.

Online Etymology Dictionary, © 2010 Douglas Harper
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